The Happy Home Company shuts down, team members move to Google
The Happy Home Company is the latest home services startup to call it quits.
The company was founded by Doug Ludlow, who sold his previous startup, Hipster, to AOL (which also owns TechCrunch). Its goal was to take some of the confusion out of the home maintenance process when something broke in your home, Happy Homes home managers would help you find the right service provider, and they also helped youdevelop a long-term maintenance plan.
The companys website now carries a brief message announcing the shutdown, explaining, Despite the many great things Happy Home had going for it supportive customers, a large problem to solve, and great investors ultimately we werent able to make the transition from a scrappy startup to self-sustaining company.
Happy Home raised seed funding last year (investors included Lowercase Capital, SV Angel and Box Group), but Ludlow told me the startup was unable to raise entertainment news yahoo a Series A. The problem, he said, was that customers in home improvement turned out to be more price sensitive than hed expected, whilethe margins remained low and repeat business was a challenge.
Its very hard to build a home service brand that people regularly engage with, Ludlow said. Theres not a lot of love or delight in this space.
However, he said that a small number of his former employees are finding a new home as part of the Google Home Services team, where Ludlow is running operations and workingto scale the product and develop strategy.
Featured Image: Happy Home Company