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Guide to Google ranking factors – Part 9: outbound links

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Last week we published the eighth instalment of our complete guide to Google ranking factors.

It concentrated on internal links, as well as the best way to use anchor text and hub page or category optimisation.

This week, outbound links!

1) An outbound link is a vote of confidence to the site youre linking to, and you will be passing along some of your own sites ranking power. However try to avoid using anchor text such as here as this is worthless to you and the site youre linking to.

Click Here

2) Sticking to the website name is a safe bet when choosing anchor text, especially if its example company conducted a study. That way usability and transparency is improved or maintained because visitors will know exactly what to expect when they click through.

3) When linking to other sites, try to avoid terms that describe what they do, especially if its something theyre trying to rank for. As an example, if you link to a particular SEO agency with the phrase leading SEO experts. This can be considered manipulative and may incur a penalty for either party.

4) Linking to authority sites: Reboot carried out a study to prove whether or not the strength of a sites outgoing links has an effect on ranking.

The good news is that yes it does.

Reboot created 10 new websites each targeting the same keyword, only half of which included links to high authority sites. After five months it was concluded that, Outgoing relevant links to authoritative sites are considered in the algorithms and do have a positive impact on rankings.

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5) Outbound links do not dilute your site if theyre towards high quality websites. And that doesnt necessarily mean the big publishers any smaller blog can have authority if its key resource in its field of interest.

6) According to the same research above, Pagerank retention is a myth. You may have heard the term link juice before, particularly in terms of having more internal links than external links for fear of leaking precious link juice (or Pagerank) but this seems to be untrue.

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7) Any link building scheme is considered black hat SEO and will likely incur a penalty. So if youre regularly linking to a website that has little to do with your own niche and/or those links have been bought or traded, you may get into trouble.

8) Outbound links can be a trust signal. If youre linking to references in order to back up data or research, then obviously youre doing your job properly. People will trust you, search engines will trust you. Well done.

9) Broken links whether internal or external can be a sign of a poorly maintained site, so make sure you double-check your links before publishing.

10) Affiliate links are fine, but make sure you use the nofollow meta tag in accordance with Google best practice.

11) You should also use the nofollow meta tag when linking out from sponsored content, native advertising or if youre a blogger reviewing a product.

Christopher Ratcliff is the editor of Search Engine Watch.You can follow him on Twitter: @Christophe_Rock

Want to stay on top of the latest search trends?Get top insights and news from our search experts.

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https://searchenginewatch.com/2016/11/02/guide-to-google-ranking-factors-part-9-outbound-links/

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