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Marketing / 3 posts found

This Week in Content Marketing: What Does Fake News Mean for Content Marketing?

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This week, the guys discuss the potential makings of a content marketing mega-agency and explore new podcasting trends. They also look at what’s boosting paid news subscriptions, rants, raves and an example of the week from Butterball. Continue reading → The post This Week in Content Marketing: What Does Fake News Mean for Content Marketing? appeared first on Content Marketing Institute. Social Media – Content Marketing Institute

This Week in Content Marketing: Google Lays Down Pop-Over Punishment

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The guys explore Google’s punitive stance on ad units that visually obscure content, the future of “bad advertising,” and the value proposition of YouTube’s new Backstage experience – plus rants, raves, and our example of the week. Continue reading → The post This Week in Content Marketing: Google Lays Down Pop-Over Punishment appeared first on Content Marketing Institute. SEO – Content Marketing Institute

4 Ways Your Sales Team Can Help Your Content Marketing

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I have noticed a serious disconnect in businesses today. There is no “us” anymore, no connection between one department and another. Oh, sure, you may have the best team-management platform, and have task-setting and in-team communication down to an art. But is every member of your team regardless of department working with all you have provided to get the best possible results? The biggest gap exists between sales and content marketing. The two should go together like peanut butter and jelly, yet they don’t. The biggest gap exists between sales & #contentmarketing says @seosmarty.Click To Tweet Nothing will better arm […]

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