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3 Customer Research Tactics to Help Content Creation

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Companies focused on their customers are 60% more profitable than ones that aren’t customer-centric. Imagine what could happen to your marketing if your content was customer-focused. These three steps can help you do that. Continue reading → The post 3 Customer Research Tactics to Help Content Creation appeared first on Content Marketing Institute. Content Marketing Tools and Technology – Content Marketing Institute

Automating Your Customer Interactions: Get Ready for Chatbots

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Chatbots enable marketers to do something that we’ve only ever been able to dream of doing: personalize content delivery and have meaningful conversations with customers at scale. Consider these pros and cons of chatbots. Continue reading → The post Automating Your Customer Interactions: Get Ready for Chatbots appeared first on Content Marketing Institute. Content Marketing Tools and Technology – Content Marketing Institute

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