Content / 7 posts found

3 Customer Research Tactics to Help Content Creation

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Companies focused on their customers are 60% more profitable than ones that aren’t customer-centric. Imagine what could happen to your marketing if your content was customer-focused. These three steps can help you do that. Continue reading → The post 3 Customer Research Tactics to Help Content Creation appeared first on Content Marketing Institute. Content Marketing Tools and Technology – Content Marketing Institute

Should You Optimize Content for Google AMP and Facebook Instant Articles?

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Thinking about optimizing content for Google AMP and Facebook Instant Articles? Let’s look at the pros and cons, and the four questions you should ask. Then use three tools to ensure that your site lives in a mobile-friendly world. Continue reading → The post Should You Optimize Content for Google AMP and Facebook Instant Articles? appeared first on Content Marketing Institute. SEO – Content Marketing Institute

This Week in Content Marketing: What Does Fake News Mean for Content Marketing?

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This week, the guys discuss the potential makings of a content marketing mega-agency and explore new podcasting trends. They also look at what’s boosting paid news subscriptions, rants, raves and an example of the week from Butterball. Continue reading → The post This Week in Content Marketing: What Does Fake News Mean for Content Marketing? appeared first on Content Marketing Institute. Social Media – Content Marketing Institute

This Week in Content Marketing: Google Lays Down Pop-Over Punishment

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The guys explore Google’s punitive stance on ad units that visually obscure content, the future of “bad advertising,” and the value proposition of YouTube’s new Backstage experience – plus rants, raves, and our example of the week. Continue reading → The post This Week in Content Marketing: Google Lays Down Pop-Over Punishment appeared first on Content Marketing Institute. SEO – Content Marketing Institute

Must-Have Checklist to Creating Valuable Content

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Great content strategy is all about taking the guesswork out of execution so that creative content can flourish. To help get all of the details straight, consider adopting the Creating Valuable Content™ Checklist. Continue reading → The post Must-Have Checklist to Creating Valuable Content appeared first on Content Marketing Institute. SEO – Content Marketing Institute

4 Ways Your Sales Team Can Help Your Content Marketing

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I have noticed a serious disconnect in businesses today. There is no “us” anymore, no connection between one department and another. Oh, sure, you may have the best team-management platform, and have task-setting and in-team communication down to an art. But is every member of your team regardless of department working with all you have provided to get the best possible results? The biggest gap exists between sales and content marketing. The two should go together like peanut butter and jelly, yet they don’t. The biggest gap exists between sales & #contentmarketing says @seosmarty.Click To Tweet Nothing will better arm […]

How to Keep Google From Penalizing Your Syndicated Content

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Duplicate content has been an issue since Google started cracking down on it years ago (almost 10, holy cow!). If you’re an internet veteran like me, you are extremely careful about having sites being penalized in search rank for anything. Duplicate content is the easiest penalty to explain: Do not copy content from others; do not create multiple sites with the same copy. If you do, Google will penalize you in search rank. Simple, right? Recently, content syndication has come into play for both sales and our own public-relations efforts. The old developer in me instantly was like, “RED FLAG, […]

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