social media / 344 posts found

How to Create Sticky Content With 3 Livestreaming Apps

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Livestream has made a jaw-dropping splash on the social media circuit. With apps like Periscope, Snapchat, and Facebook Live, just about anyone can livestream from anywhere. This is quite an incredible technology for brands.Livestream is different from traditional video in that it is broadcast in real time. Its also interactive, making it undeniably sticky. Yoav Vilner puts it best:Traditional content has flooded the internet and is starting to feel stale Brands are coming to terms with this reality, fostering tools that engage their audiences in an activity.Traditional #content has flooded the internet & is starting to feel stale says @YoavVilner [...]

How to Craft the Best Damn E-commerce Page on the Web – Whiteboard Friday

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From your top-level nav to your seal-the-deal content, there are endless considerations when it comes to crafting your ecommerce page. Using one of his personal favorite examples, Rand takes you step by detailed step through the process of creating a truly superb ecommerce page in today's Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy all and welcome to a special edition of Whiteboard Friday. My name is Rand Fishkin. I'm the founder of Moz, and today I want to talk with you about how to craft the best damn ecommerce page [...]

Bing’s Expanded Text Ads Even Outperform Google’s [Data]

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Google shook the industry when they announced the arrival of Expanded Text Ads (ETAs) earlier this year. Since Google released Expanded Text Ads in July, weve seen most advertisers jump to create and test out the new ad format, generally discovering that expanded text ads increased their CTR.Not to miss the opportunity, Microsoft announced that they would be rolling out Bing Expanded Text ads later this year. Well, todays finally the day! Bing Expanded Text Ads are now available to be created to all advertisers in the Bing Ads interface!Bings Expanded Text Ads look and feel pretty much exactly like [...]

Facebook Upgrades Messenger Bot Features, Messenger Ad Options

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Facebooks Messenger bots were launched in a flood of hype earlier this year at the companys F8 conference. Since then, more than 33,000 Messenger Bots have gone into the live environment, serving a wide range of uses, including booking flights, checking the weather and even diagnosing medical conditions.But while the practical use case for bots seems quite strong, they havent seen the level of consumer take-up many had expected, which has slowed the progress of the anticipated bot takeover andof bots becoming the next level of social customer service. Thats not to say it wont still happen, but the robots, [...]

How to Craft the Best Damn E-commerce Page on the Web – Whiteboard Friday

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From your top-level nav to your seal-the-deal content, there are endless considerations when it comes to crafting your ecommerce page. Using one of his personal favorite examples, Rand takes you step by detailed step through the process of creating a truly superb ecommerce page in today's Whiteboard Friday.best tips Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy all and welcome to a special edition of Whiteboard Friday. My name is Rand Fishkin. I'm the founder of Moz, and today I want to talk with you about how to craft the best damn ecommerce [...]

Five most important search marketing news stories of the week

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Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.This week, mobile internet use takes over desktop across the globe, Instagram introduces yet more shopping options and Bing reveals search habits immediately after a presidential debate.Worldwide mobile internet use surpasses desktop for the first time everAs we reported this week, mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by desktop.Although dont get to excited, as there is a huge difference from country to country, with the US and UK still lagging [...]

Say Cheese for These 7 Free Stock-Photo Sites

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Whether you promote content that is fresh or seasonal, evergreenor topical, your endeavor will be meaningless if it doesnt make your readers sizzle and pop with excitement. How do you capture the attention of your audience without crafting content from scratch?Click HerePerhaps all you need is a high-quality photo. Not a bland, lifeless image, but an attention-grabbing pictureone with a story behind it. Maybe you need a series of compelling images if youre marketing a lengthy content piece.https://moz.com/beginners-guide-to-seo Research shows that:Articles with images receive 94% more views than articles without images via @jeffbullas. #visualcontent Click To TweetHows that music for [...]

Getting Started with Google Advertising [Video Series]

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We know there are a lot of people out there with questions about Google AdWords what it is, how it works, and how to do it effectively. We know this because some of our all-time most popular pages on this site attempt to answer these questions take our infographic on how the AdWords auction works, our guide to how much AdWords costs, and our industry benchmarks that show average click-through rate, cost per click, conversion rate, and cost per action in 20 different industries (for both search and display) so you can get a sense of how your performance compares.We [...]

Google’s Penguin Update and Disavow Links: An Interview With Jim Boykin

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'); $('#sponsored-category-header .sponsored-category-logo').append(' '); $('#sponsored-category-header').append(''); $('#sponsored-category-header .sponsored-category-details').append(''); $('#sponsored-category-header .sponsored-category-details').append(cat_head_params.sponsor_text); ; Podcast: DownloadSubscribe: iTunes | Android | business news in malaysiaAt Pubcon 2016 in Las Vegas, SEJ FounderLoren Baker sat downwith Jim Boykinof Internet Marketing Ninjas to talk about Googles latest Penguin update and how it affects disavows.With news about the latest Penguin update coming out, sites are eager to know how soon they can recover from penalties they received during previous updates. Aside from that, sitesare also deciding on whether or not a disavow file…

11 Ridiculously Effective Ways to Boost Your Organic CTR by @LarryKim

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'); $('#sponsored-category-header .sponsored-category-logo').append(' '); $('#sponsored-category-header').append(''); $('#sponsored-category-header .sponsored-category-details').append(''); $('#sponsored-category-header .sponsored-category-details').append(cat_head_params.sponsor_text); ; You could be doing something right now to improve your organic search rankings and bring more traffic to your site.Is it building more links? No.Is it creating more content? No.What is it?business news radioOrganic search click-through rate (CTR) optimization.Heres why you should optimize for CTR and 11 ridiculously effective ways to boost your organic CTR.Why CTR Optimization MattersWe know that click-through rate is incredibly important. After all, only a small percentage…

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